Competition on Instagram: here are the secrets

Sometimes famous brands and brands launch sweepstakes to participate in to win products; both multinational companies and small companies use Instagram to launch a new product and to find new followers, and to do so they resort to competitions and lotteries.

But how should you create and organize a contest on Instagram? If you want to increase your visibility on Instagram or if you are at the beginning of your climb towards Instagram notoriety, opening a contest on Instagram is certainly a suitable tool for this purpose.

Why organize a contest on Instagram?

The reasons for organizing a contest on Instagram are many, from attracting new people to the profile, to increasing interactions in posts, or even simply, to make followers who are already fond of the profile participate and happy.

Targets:

Exponentially increase the number of followers

Greater involvement of the public

Once these goals have been established, how should you organize Instagram contests properly done? It is important, first of all, to offer followers a milestone, a win, a prize consisting of a product or service offered by you and, in return, ask:

To follow your account on Instagram

Like the post about the contest and share it

Tag their friends in the comments

You can also run contests with higher engagement if you ask your followers to share a screenshot of your content in their Instagram Stories or upload a photo showing your product or service. In these stories it is important that the page where the contest is launched is tagged, to make the name even more popular for future competitors.

We have seen what are the main objectives to be achieved thanks to the creation of a contest, and what are the useful actions that followers must follow in order to participate. Let’s go now to see some tips that you can follow to make your prize game work at its best.

Establish goals

The choice of the form of development of the competition will depend on the objective to be achieved. This will determine the conditions of the draw and the prize. If your goal, for example, is to increase the followers on your account, you will have to press a lot on the action of ‘Tag friends’ in the comments. Instead of giving a single person a chance to comment once, advise them to tag as many people as possible to increase their chances of winning.

Choose your contest prize

The reward depends on what your goals are. For example, if the contest is organized by a brand, it will be useful to award a new article, recently launched, or even not yet available to the public.

In this way, more and more curious customers will be attracted and eager to be the first to have something new. Accounts that regularly run contests on Instagram tend to grow fast, as they encourage audiences to hit the ‘Follow’ button in order to enter the contest.

Also, if one of the requirements to participate in the lottery is to tag your friends, the audience will be more likely to do so and, therefore, you can reach more people, since these people will be notified and if they click on it, Instagram will bring them to your post. So these new people, attracted in turn by the competition, will participate.

This way, you get more engagement for your account and it will be easier to connect with new audiences who probably didn’t know you until then. Some awards include an example of a product or service you offer, because if the winners like what they have won, they are likely to become customers later. They could also recommend your brand to family and friends, spread the word about their private account, get you some kind of free advertising, which will surely bring more and more curious people. Making contests is undoubtedly useful and productive!

Establish the conditions for participation in the draw

You shouldn’t have too many requirements from followers if you want to encourage the public to participate. Making it difficult to enter the contest could wane interest and drive away potential accounts eager to win. In any case, the effort required must in any case be proportional to the prize that is drawn.

Decide the duration of the draw

How long will your followers be able to participate in the draw? It is important to increase the desire around the competition, putting some urgency on the followers, but without even giving too short a time frame. Set a suitable date and time limit. The duration will depend on the number of followers you already have, and it is important to reason on the fact that, surely, others will arrive.

Another important aspect, in this sense, is to take into consideration the time zone, if you have followers from outside your country. If your followers include people who live in Europe and others who live in America, they obviously won’t have the same time.

Not all your followers can be in the same place, so you need to clearly determine the date and time of the draw end.

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Create an attractive post to announce the Instagram contest

Choose an image color suitable for your post that is eye-catching and in line with the profile.

If the prize is a product, it makes sense that you include an image of it in the publication, in order to attract more interested parties.

If your followers follow many other accounts, it is very likely that they have not seen the announcement of your draw, so it is recommended that you periodically remember the deadline of the contest. In this way, you can both approach new followers and remind those who are already loyal that the time to participate is running out.

Announce the winner of the draw

Make sure you announce the winner on the appointed day to create a transparent brand image. This way, you will gain credibility for your business. You can make the winner more special even if you highlight the name and Instagram profiles in your account. Another idea could be to announce the winner live, maybe draw him along with the followers, to make everything even clearer.

Promote your contest

To get more revenue, you need to announce the draw in all your other social networks and, if you are looking for followers outside of Italy, use the hashtags #giveaway and #contestalert, among others. If you have worked with influencers before, you can contact them to collaborate and promote your content, so their followers will also be aware of the contest, and will surely take a look at the profile.

Measure and analyze your competition stats

You can use free tools like Gabstats to analyze and measure the results obtained with the extraction. This way you will know what there is to improve, what are the pros and cons of a contest on your account, what age or gender group has been most present in the contest, and so on.

Prize contests on Instagram are the most used contests by social media managers and web agencies, because:

Instagram is a constantly growing platform and manages to bring many users together; it is an easy and immediate operation, as with the help of hashtags, everything is simpler.